Last month the EU proposed a new copyright law , which shows a growing concern over how to rein in plagiarism, “fake news” and the power of internet giants like Google and Facebook.
One of the conclusions of our research is that physical retail stores can in fact significantly improve conversion rates from their in-store traffic, if they invest in well-trained staff who understand the product catalogue they’re selling.
It is now a well-established fact that, among consumers, smartphone devices are, by a good and growing margin, the dominant form factor for consuming most content.
Today we are all publishers. We can blog, tweet and offer our opinions on any subject that grabs us. We can also re-tweet other people’s work with a click or tap of a button. The amazing power to communicate to vast audiences that was once in the hands of a professional class is now available to all.
The growth of mobile apps has been so meteoric in recent years that it’s worth taking a step back and taking a broad view of both the diversity and range of functionality – from advanced augmented reality maps to mobile document centers – as well as the narrower concept of whether or not these apps can add value to whatever it is you’re doing.