Today we are all publishers. We can blog, tweet and offer our opinions on any subject that grabs us. We can also re-tweet other people’s work with a click or tap of a button. The amazing power to communicate to vast audiences that was once in the hands of a professional class is now available to all.
The growth of mobile apps has been so meteoric in recent years that it’s worth taking a step back and taking a broad view of both the diversity and range of functionality – from advanced augmented reality maps to mobile document centers – as well as the narrower concept of whether or not these apps can add value to whatever it is you’re doing.