Some may see Apple's acquisition of Texture as a surprising move, but I think it is carefully calibrated but unlikely to deliver any revenues that will be significant for Apple or the magazine companies. As many will know, we have been demoting our position in the B2C subscription magazine market, having previously provided digital publishing... Continue Reading →
Alison Watson, CEO and founder of Class of Your Own, has been awarded an MBE for her pioneering work in education. By bringing industry leaders in engineering, architecture and construction into a curriculum that gives children and young people a head start in these fields, Alison has changed lives and opened up a world of opportunities, inspiring the next generation of engineers.
One of the conclusions of our research is that physical retail stores can in fact significantly improve conversion rates from their in-store traffic, if they invest in well-trained staff who understand the product catalogue they’re selling.
The simple answer is that while there is no “one size fits all” solution for every magazine publisher, there are some basic rules of thumb that every publisher can follow, as well as monetization models that work better for certain publishers.
Is email the most effective form of communication when it comes to engaging more directly with customers and building brand loyalty?
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Crisis management, crisis communication and other subjects that have caught our eye
Documentation, Communication and Protection in a Digital World
