By Jim Preen, Director of Crisis Management at YUDU Header Image by Gemma Smith Publishers who are struggling to get their content printed and distributed during the coronavirus outbreak are turning to digital, says YUDU CEO Richard Stephenson. Newspapers, journals and trade magazines are seeing a huge spike in readership on the back of the... Continue Reading →
Last month the EU proposed a new copyright law , which shows a growing concern over how to rein in plagiarism, “fake news” and the power of internet giants like Google and Facebook.
Some may see Apple's acquisition of Texture as a surprising move, but I think it is carefully calibrated but unlikely to deliver any revenues that will be significant for Apple or the magazine companies. As many will know, we have been demoting our position in the B2C subscription magazine market, having previously provided digital publishing... Continue Reading →
One of the conclusions of our research is that physical retail stores can in fact significantly improve conversion rates from their in-store traffic, if they invest in well-trained staff who understand the product catalogue they’re selling.
The simple answer is that while there is no “one size fits all” solution for every magazine publisher, there are some basic rules of thumb that every publisher can follow, as well as monetization models that work better for certain publishers.
Is email the most effective form of communication when it comes to engaging more directly with customers and building brand loyalty?
It is now a well-established fact that, among consumers, smartphone devices are, by a good and growing margin, the dominant form factor for consuming most content.
JTF, a home warehouse retailer with a significant presence in the North of England are a recent YUDU digital catalogue client who came on-board after seeing our technology in action, particularly in terms of how it worked for Screwfix, in order to produce their own digital catalogues.
Today we are all publishers. We can blog, tweet and offer our opinions on any subject that grabs us. We can also re-tweet other people’s work with a click or tap of a button. The amazing power to communicate to vast audiences that was once in the hands of a professional class is now available to all.