Last month the EU proposed a new copyright law , which shows a growing concern over how to rein in plagiarism, “fake news” and the power of internet giants like Google and Facebook.
Will the Next Copyright Law “Break the Internet”?
The Curious Acquisition of Texture by Apple
Some may see Apple's acquisition of Texture as a surprising move, but I think it is carefully calibrated but unlikely to deliver any revenues that will be significant for Apple or the magazine companies. As many will know, we have been demoting our position in the B2C subscription magazine market, having previously provided digital publishing... Continue Reading →
Training Retail Staff in a Mobile-Connected World: A New White Paper
One of the conclusions of our research is that physical retail stores can in fact significantly improve conversion rates from their in-store traffic, if they invest in well-trained staff who understand the product catalogue they’re selling.
Looking to Monetize Your Digital Magazines?
The simple answer is that while there is no “one size fits all” solution for every magazine publisher, there are some basic rules of thumb that every publisher can follow, as well as monetization models that work better for certain publishers.
Using Apps to Build Brand Loyalty
Is email the most effective form of communication when it comes to engaging more directly with customers and building brand loyalty?
