By Jim Preen, Director of Crisis Management at YUDU Header Image by Gemma Smith Publishers who are struggling to get their content printed and distributed during the coronavirus outbreak are turning to digital, says YUDU CEO Richard Stephenson. Newspapers, journals and trade magazines are seeing a huge spike in readership on the back of the... Continue Reading →
Last month the EU proposed a new copyright law , which shows a growing concern over how to rein in plagiarism, “fake news” and the power of internet giants like Google and Facebook.
The simple answer is that while there is no “one size fits all” solution for every magazine publisher, there are some basic rules of thumb that every publisher can follow, as well as monetization models that work better for certain publishers.
Is email the most effective form of communication when it comes to engaging more directly with customers and building brand loyalty?