By Emily Byrne, Marketing Executive at YUDU Header Image by Gemma Smith, Graphic Designer at YUDU The lowdown The Independent Publishers Guild’s Spring Conference exhibited the resourcefulness of independent publishers since the start of the coronavirus crisis. The aim of the conference was for attendees to connect and learn with others to gather inspiration and... Continue Reading →
By Jim Preen, Director of Crisis Management at YUDU Header Image by Gemma Smith Publishers who are struggling to get their content printed and distributed during the coronavirus outbreak are turning to digital, says YUDU CEO Richard Stephenson. Newspapers, journals and trade magazines are seeing a huge spike in readership on the back of the... Continue Reading →
One of the conclusions of our research is that physical retail stores can in fact significantly improve conversion rates from their in-store traffic, if they invest in well-trained staff who understand the product catalogue they’re selling.
The simple answer is that while there is no “one size fits all” solution for every magazine publisher, there are some basic rules of thumb that every publisher can follow, as well as monetization models that work better for certain publishers.