It is now a well-established fact that, among consumers, smartphone devices are, by a good and growing margin, the dominant form factor for consuming most content.
Today we are all publishers. We can blog, tweet and offer our opinions on any subject that grabs us. We can also re-tweet other people’s work with a click or tap of a button. The amazing power to communicate to vast audiences that was once in the hands of a professional class is now available to all.
This blog post gives some examples of best practice for organizations and publishers digitally publishing content and can hopefully help you flesh-out your digital strategy more thoroughly.
The growth of mobile apps has been so meteoric in recent years that it’s worth taking a step back and taking a broad view of both the diversity and range of functionality – from advanced augmented reality maps to mobile document centers – as well as the narrower concept of whether or not these apps can add value to whatever it is you’re doing.