By Jim Preen, Director of Crisis Management at YUDU Header Image by Gemma Smith Publishers who are struggling to get their content printed and distributed during the coronavirus outbreak are turning to digital, says YUDU CEO Richard Stephenson. Newspapers, journals and trade magazines are seeing a huge spike in readership on the back of the... Continue Reading →
One of the conclusions of our research is that physical retail stores can in fact significantly improve conversion rates from their in-store traffic, if they invest in well-trained staff who understand the product catalogue they’re selling.
The simple answer is that while there is no “one size fits all” solution for every magazine publisher, there are some basic rules of thumb that every publisher can follow, as well as monetization models that work better for certain publishers.
Is email the most effective form of communication when it comes to engaging more directly with customers and building brand loyalty?
It is now a well-established fact that, among consumers, smartphone devices are, by a good and growing margin, the dominant form factor for consuming most content.
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Crisis management, crisis communication and other subjects that have caught our eye
Documentation, Communication and Protection in a Digital World
